Cambio de juego: cómo impulsar el crecimiento de los ingresos y de las ganancias mediante la innovación by Ram Charan, Cambio de Juego – Como Impulsar el Crecimiento de los Ingresos y de las Paperback) / Author: Alan G Lafley / Author: Ram Charan / Translator: Ana Del. : Cambio de Juego/ The Game-Changer: Como Impulsar El La Innovacion (Spanish Edition) () by A. G. Lafley; Ram Charan.

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Together with Charan, author of Know-How and the most probable successor to management guru Peter F. Druckerhe defines, describes, draws examples of, and delineates how innovation became a part of not only the behemoth consumer-packaged-goods company but also part of Lego and Nokia among others.

Lafley is remarkably candid; the story of his “surprise” ascent to CEO-dom intaking over from Durk Jager, is cambip story of transformation.

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A number of commandments accompanied the company’s innovationcentric strategy: Most important is his emphasis on human interaction as the key; even better, the last section focuses exclusively on developing a culture of innovation, from promoting the rules of brainstorming to the desired attributes for employees and leaders: Sidebars are worthy of posting on a bulletin board; in fact, this is a sustainable reference on innovation that will be hard to beat.

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